Pattanam Designory (also known as the Pattanam Rasheed Makeup Academy) is one of Kerala's premier professional institutions for makeup artistry, hair styling, and beauty therapy. Located in Kaloor, Kochi, the academy was founded by Pattanam Rasheed, a legendary veteran in Indian cinema and the recipient of the first-ever National Film Award for Best Makeup Artist. Because of his deep industry roots, the institute bridges the gap between commercial beauty training and elite media production standards. Rather than focusing solely on basic salon services, their advanced curriculum prepares students for the fast-paced demands of professional bridal makeup, high-definition (HD) media, television, and film, offering government-approved certifications through hands-on learning, practical portfolio building, and direct pathways into the media and entertainment sectors.